Amazon, Google, Apple, and Facebook are rushing to build artificially intelligent smart systems to serve us, connect us, help us, and … increase their own profits. There are at least eight massive challenges to artificial intelligence – and most of them are not technological. Amazon’s director of cognitive interfaces for Amazon Web Services AI Pilar Manchón talked about them today at TechBeach Retreat in Jamaica. “We all like having a real nice personal assistant that helps us,” Manchón said. The first problem is where you do artificial intelligence. That’s related to the second challenge: personalization versus privacy.
We want personalized experiences, but the cost of acquiring them is giving up massive amounts of personal data to Google, to Amazon, to Facebook, and, perhaps to a lesser degree, Apple.