Dyson, the UK company best known for its pricey vacuum cleaners, is building an electric car.
Speaking to The Guardian, the company’s founder and CEO James Dyson said the car wouldn’t be a sports car, but would be “Radically different” to current electric vehicles.
Dyson announced the news in a letter sent to employees, where he discussed his long-held goal to reduce emissions from trucks and cars.
“At this moment, we finally have the opportunity to bring all our technologies together in a single product. So I wanted you to hear it directly from me: Dyson has begun work on an battery electric vehicle, due to be launched by 2020.”.
Founded in 1987, Dyson is best known for its home appliances, including its bagless vacuum cleaners, fans, heaters, and hair dryer. Dyson says it hopes Asia will also be a big market for its future car.
“We see a very large market for this car in the far east,” said Dyson.